Mick Reeves Farm Supplies is a family run business located in Ipstones, Stoke-onTrent and specialises in selling fencing supplies, farm equipment and general supplies to contractors, businesses, farmers and private individuals.

The design brief I received was to overhaul the current company branding which had become outdated and bring it into a more modern enviroment whilst keeping it accessable to farmers and current clients of the business.

A new logo was developed using a similar slab serif typeface to the original logo but considerably refined. The logo reflects the many galvanised bars, gates and fences the company supplies
to it's clients.