Are you losing clients in a Flash?
How would you feel if your business was invisible to 12.95% of all potential clients?
Considering the current financial market, I’m sure it would make you feel rather ill. Running a Flash based or dependant business website means you are invisible to the majority of mobile internet users, and the figures are set to massively increase over the next few years.
The rapid evolution of mobile internet devices like iPhones, iPads and other hand held tablets has been fast, figures show a 4000% growth over desktop machines, which currently means 12.95% of all UK internet traffic is over mobile devices and the increasing trend of many internet users is to use hand held devices around the home and office in preference to desktop and laptop machines.
Apple’s devices are already renowned for not supporting the Adobe Flash Player plug-in, required for viewing websites or advertising banners built with Flash. And the latest news that Adobe is dropping Flash development for mobile devices in favour of HTML5 alternatives ends the feud between the two companies and presents businesses with a financial situation.
What doe's this mean for business websites? Basically, if your business runs a website that's built on or depends heavily on Flash...your a sitting duck and you'll be losing more new clients than you can afford to. A situation which will drastically worsen over the next few years. Unfortunately, for those businesses running these kinds of websites there is only one solution.
But all is not lost, for building a new standards based HTML/CSS website will solve other problems for you too. Search engine categorisation and optimisation of Flash based websites has always been a massive issue, which with a new website will also bring new potential clients to your business.
Make sure your business is not under performing and ask for a free check-up.
About the Author
Robert Rhead is a qualified graphic designer, web designer and photographer with many years experience in providing high quality design and marketing products to small businesses throughout Europe.